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Product Designer
DIVE BUUDY
DIVE BUUDY is a platform for scuba & freedivers.
The primary motivation is to create a community for scuba and free divers worldwide. The secondary goal is to create a well-designed platform that provides information on fantastic dive sites, offers specific topic diving groups to connect between divers, and allows users to share information and experiences with other divers worldwide.
ROLE - Concept | UX & User research | Wireframes | Design system | UI Design | Prototyping.
Introduction
The Challenge
As a die-hard scuba diver, I am always excited to hear about a new place to dive and share my experiences with other divers.
I always felt an absence of a digital platform that gathers all information and knowledge about scuba diving, such as global diving events, recommendations on incredible dive locations, and connections to other divers worldwide to share diving experiences.
Research And Analysis
I conducted many interviews and surveyed people who love scuba diving and free diving to understand their desires, dreams, and frustrations. In addition, I tried to learn how they consume and share information on scuba diving, how they plan trips to new dive destinations, and whether and how they communicate with other divers worldwide. My prior understanding was the need for divers in a digital community.
Survey Highlights
User Research
I conducted interviews with over 150 scuba and free divers worldwide in my research to ensure that I can fully understand the app user persona.
The single most important question of my research was:
"What is the biggest Obstacle you have when you want to plan/go on a diving vacation?"
Some have said that finding time, distance from their place of residence, and high costs can only suck them at the thought stage of the idea. Others said they had difficulty finding reliable and up-to-date information and reviews on the dive sites and their climate.
PEOPLE.ADVENTURE.PASSION
Most people said they were interested in meeting diving partners and sharing their passion for the sea, and from there - things would already flow.
In addition, most people were happy to receive information about spectacular dive sites worldwide.
Natalia described it well:
"I have not been out for such an adventure for too long.
If I could find diving partners, I would do it a lot. I would be happy to find a way to meet people who like to dive, and from there, things will already flow."
-Natalie Cabirian Herrera,
A.O.W scuba diver from Barcelona
Main Conclusions
absence of connections
Many divers testify that the lack of exposure and connection to other divers with the same area of ​​interest causes them frustration. They often give up diving without finding suitable partners.
Data and information
The user should get a lot of information through the platform. Information that includes: recommendations, content, technical data, photos, articles, and other visual information such as - maps and travel instructions.
Logistics
Getting organized for diving includes many variables that need to be considered - travel/flight time, logistical organization, time definition, and understanding of costs, which can be expensive.
Jobs To Be Done
Community
Creating a community for a sense of belonging among users.
User experience
Delightful use of the interface will encourage users to mold content, share information, and encourage diving, thus increasing the value of the platform in the eyes of users.
Interaction
Creating a connection for people with a similar area of ​​interest and raising the bar by choosing relevant sub-topics in the diving world.
Self Esteem
Extensive realization in people's favorite fields encourages self-esteem and a sense of security - increases the use of a platform that enables this.
Empathy Map
Say
"I want to go diving for such a long time."
"It sucks! none of my friends want to go diving with me."
"I want to go on an adventure."
"I wish I could find a way to know
people who passionate about diving
"I also need to find a place to go to."
looking on the internet - Facebook or Instagram.
And trying to think who wants to go diving with me.
calling and texting friends asking to go diving together but I can't find anyone - so frustrating!.
still thinking and trying to find a way to go diving
Not diving yet.
Do
"I love it so much. Why do I reject it all the time "
"why can't I find a friend to dive with I hope one of them will join me."
"I feel more confident going with a friend."
"My life is too boring without an adventure."
"I miss meeting people who love diving an
share my passion with them"
Think
Feel
It does not need to be that difficult and frustrating to find buddies and go out for an adventure
I need the enthusiasm for diving
To go by myself is also expensive.
Dilling of stress - overthinking how it is going to be.
Filling lost.
User Persona
To fully define the user's needs and desires, I decided to conduct interviews with potential users. In these interviews, I have tried to understand people's main pain points when searching for diving information and recommendations on diving experiences and what they find to be the most credible source of diving information.
Based on the insights and highlights of my research, I have created two personas that Represent the typical users of the app.
Nimrod David
industrial engineering Student
25
Tel Aviv
Nimrod is a student who fell in love with the world of diving after a long trip around the world. As a technology enthusiast, he likes to upload and share photos on social networks. Occasionally Nimrod needs content that makes him want to go diving but has difficulty finding up-to-date information and partners with a love of the sea and diving who will agree to join him.
Eric Millar
Carpenter
54
Seville
Eric left for Spain with his family -his wife and three children to fulfill his dream and become an artisan carpenter. The family's love for the sea and diving conflicts with the daily routine, making it challenging to find time and a place to go on a diving trip. They were happy to find information that would allow them to plan their arrival and stay and get reliable recommendations on great dive sites.
UX Research
User Pain Points
Difficulty in finding
suitable diving partners.
Difficulty finding a suitable time and Coordinate with diving partners.
Dropping digital platforms with general diving information that does not meet user needs.
Lack and difficulty in finding social connections about the area of ​​interest of the user.
Difficulty in being able to evaluate logistically, financially, and organizationally for a diving vacation.
Lack of sense of belonging and witness community in the life of the user.
Conclusions
Community
The user wants to belong to the community in his relevant area of ​​interest and have connections with other divers around the world.
Diving content
The user wants to consume, Expose and share content on dive sites and be exposed to enriching digital content about the world of diving.
Self esteem
The user wants to strengthen his self-esteem by increasing his engagement in his favorite field.
Solution
I created a scuba and free diving app with specific features that consider divers' needs and desires: consuming diving content, gaining and sharing recommendations on dive sites, and communicating with divers worldwide.
Value
Creating a unique community, making sense of belonging among users, connecting to other people with the same hobbies, and improving the quality of life.
Competitor Analysis
Through analysis and knowledge of our competitors, we will be able to identify our strengths and weaknesses. by knowing those, we can become aware of opportunities to create a good, reliable, and more suitable interface for our users and maximize the app user experience.
The Competitors: Deepblu, Dive+, Garmin Dive.
As a result, I gained a lot of insights: who uses the interface, what features users want to see in dive apps, and points to notice and focus on the overall design.
In addition, you can see from the ratings and reviews in the Apple Store and the Android play store - what the users' favorite interface is, and paying attention to the user's pains and points can enhance their experience of using the platform in the future.
Bussines Model
Dive buddy is a B2C company that provides services to users - Scuba divers and diving clubs, stores, and communities worldwide.
Diving businesses use Dive buddy to advertise themself among users - Scuba divers.
When users book a diving vacation or use the platform community to reach dive stores, it helps the end-user to accomplish his diving desire, and the diving service business gain profits.
Information Architecture
Based on the analysis of competitors and user interviews, a primary function was determined, and the structure of the mobile application
has been formed.
I gave a few potential users to test the app prototype and ask them to give notes in order to learn and improve the platform. After learning their notes and experience, I decided to focus on four main sections for the tab bar that are available for direct transition.
Wireframes
As a result of analysis and research, The first version of wireframes has been developed. After testing them, some screens were modified and improved as a part of the design and experience process.
Wireframes color
Describe your image
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Style Guide
For this application, I go with a simple blue color scheme. For the primary element of the app, I used Different scales of dark linear blue colors. The other colors are black and white - for text and background and red for notifications.
Aa
Poppins
Regular
Medium
Semi Bold
Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
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Grid System
Android smell - 360X640 Pixels
Gutter - 12
Margin - 12
Columns - 4
Icons And Components
Design System
Grid, Colors, and Typography
User Interface Design
The design of the final user interface of Dive Buddy aimed to give the app a look of softness and flow and, in addition, create a sense of reliability and professionalism among users.
In the interface, I used a color palette that includes a clean white background, legible and clear black text, and the leading color is a delicate blue and pleasing to the eye to represent the sea.
The totel design offers a pleasant and flowing feeling while navigating in the app, which will help the user be precise and find the best way for the upcoming diving vacation.
Onboarding
The Onboarding accompanies the user when he first enters the interface and allows him to briefly get to know the main features of the interface - a community of divers, information about diving sites, and creating interactions with diving enthusiasts.
Sign Up Screens
​The signing up process is easy and requires a few details, such as the user name, location, bio, profile photo, and diving certification info. These steps can also be skipped, and the information can be changed anytime by editing the personal profile.
Home page
The home page allows for a quick transition between key features in the interface and receiving information, recommendations, access to groups and diving communities, exposure to reviews of diving destinations, and guidance for selecting diving destinations around the world according to budget interests and user wishes.
Community
The community page allows divers to connect with other divers worldwide, find groups by topic, access information and diving partners, and get specific details on diving by choosing an interest.
Dive Log
The Dave Log is the technical diary in which divers document their dives worldwide. The digital dive log allows you to synchronize with the dive watches or manually add information about the weather and sea conditions, nature and animals observed, and the relevant diving equipment or any other data the user wishes to add to their scuba diving dairy.
Profile
The profile page allows users to create, upload, and share their diving experiences: technical information and dive logs, recommendations on diving spots and resorts, personal photos and videos, posts from groups they have uploaded, etc.
UI Interface
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